What role plays electrification in the world’s largest automotive market on its path to sustainability?
China is the largest BEV market in the world with over 2 million units sold and over 150% growth rate in 2021.
In this episode, Hans Beck talks to Cheng Xie and Chen Chen, two colleagues from our office in China, how sustainability looks like in the world’s largest automotive emerging market.
Some of the main insights are that besides BEV, HEV/PHEV also plays an important role in the market.
Competition is intense with competitors coming from three different OEM group.
Customer preference is leaning towards products from new start-ups instead of global OEMs.
Stay tuned and listen in!
